135: How to Make Your Product Stand Out

Oct 7, 2023

I learned a new and really effective way to make your product (or biz opportunity) stand out compared to everything else.  

Definitely listen to this episode if you're an affiliate marketer, social seller, influencer, in network marketing or in direct sales.  Feel free to share this with your team if it's helpful. _____________________________

😍😍We have relaunched the final version of Maven Network Marketing Academy! And because of that, we're giving you $100 off - which is absolutely insane.

Maven Network Marketing Academy: https://sorayagoddard.com/maven

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Episode Notes:

- Start with differentiation according to April Dunford
- Reduce feature oriented claims /  Increase value oriented claims

Start with your unique point of the market, and why you built your product in the first place

My Shampoo Dealer Example: 

When you have trouble with your hair, here are your choices:

1. Buy whatever is cute at Target and hope it works 
2. Ask your hairstylist, who often doesn’t know a lot about shampoos or is recommending the thing they personally like for 1 time visits , regardless of it it’s good for your hair long term. And then you won’t see them again for 90 days, and there’s no way to get support in between, and you have to go back to them physically to get refills.
3. OR…have a shampoo dealer, who is specifically trained to help you troubleshoot your hair and available to you all the time. We can help you with styling, growth tips, and more. Plus, all the products come to your door, and you’re able to get big discounts on a routine that actually solves your problems. 

My Network Marketing Course Example:

If you need help in network marketing, you only have a few options. 

1. Your upline
2. Purchasing a course - mostly outdated, too focused on social media, and usually taught by people who have big followings, grew their business years ago, and are full time networkers who have lots of time
3. Joining a mastermind - pricey! My first one cost 22K . Mandatory 1 or 2 times a week meetings, and most people don’t have time for that on top of their career and business. 

This is why we created Maven. 

Coaching clarity, on demand, and extremely affordable.

An audio course for people who don’t want to waste time and money and need help ASAP.
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Want a Custom Shampoo / Skincare recommendation from me?
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