143: How to Market if You DON'T have Big Results Yet

Aug 20, 2024

In this episode I talk about:

- How to talk about results if you don't have financial success yet
- Examples of how to market your lifestyle - even if you only have 2 customers
- How to use non-monetary benefits of your business to market
- What can easily inspire others, even if you just started out
...and much more

Definitely listen to this episode if you're an affiliate marketer, social seller, influencer, in network marketing or in direct sales.  Feel free to share this with your team if it's helpful.
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Grab 16 of the best content prompts at: https://sorayagoddard.com/captions 

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Episode Notes: 

• The importance of results in social media marketing.
• "Results" go beyond just monetary gains.
• Results can take time, effort and consistency. We, as stewards of the network marketing profession, should steer clear of advertising quick wins for everyone.
  • The myth of overnight success in social media /network marketing.
  • Building momentum through consistent effort and content creation.
  • Patience and persistence: The key to long-term success.

• Monetary vs. Non-Monetary Results
  • Traditional view: Results as monetary gains (sales, commissions, bonuses, 6 and 7 figure earners, etc.)
  • The overlooked side: Non-monetary results (emotional, relational, personal growth).
  • Both types of results matter in social media marketing and content creation.
    
    
• Monetary Results: How to Share Without Bragging if you DO have results
  • • Showcasing income or sales in a way that’s inspiring, not boastful.
    • Framing monetary success as part of a larger journey.
    • Using disclaimers to set realistic expectations
      
      
• Examples of Non-Monetary Results
  • Emotional results: Feeling of connection, fulfillment, purpose.
  • Social results: Building a community, creating a sense of belonging.
  • Personal growth: Increased confidence, new skills, overcoming fear of showing up online.
  • Smaller wins: Getting your first comment, first DM, first customer. First reel with over 1K views. First thousand followers. DOCUMENT your journey!
  • Testimonials from happy customers, if you win a team award, if you were highlighted on a team call, if you won a free product.
    • Encouraging your audience to recognize and celebrate their own small wins.
      
      
• Everyone Has a Story
  • You don't need to be an expert to have a valuable story to share.
  • Your personal journey, struggles, and small wins can resonate with your audience.
  • The power of authenticity: Why people connect with real, relatable stories.
• Final Thoughts
  • • What are some “wins” you can share today?
    • Get on my email list sorayagoddard.com/captions and grab 16 fill in the blank prompts for use on any platform for any business.

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