Oct 20, 2023
Black Friday is about 5 weeks away - which means if you want a
marketing strategy, NOW is the time to start!
Definitely listen to this episode if you're an affiliate marketer,
social seller, influencer, in network marketing or in direct
sales. Feel free to share this with your team if it's
helpful. _____________________________
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Episode Notes:
Problem - people pop out of nowhere with BOGO posts
and talk about sales - no strategy.
Problem aware: I have dry hair. Not sure what will help fix
it.
Solution aware: I know that a good deep conditioner
and hair moisturizing masque will help.
Most of your followers are problem aware because you aren’t talking
to them about the benefits of your solution.
Things to do to Prep for Black Friday:
Do you know what your sale will be? If not, take a guess on
your flagship product
Start creating content - tell stories, talk about benefit / benefit of benefit of main stuff
Have short reels, stories and videos of you
demonstrating your product.
- Stay away from company graphics - people don’t pay attention.
Post social proof that you can refer to
Do FB Lives / Stories / Reels / TTs, etc. to share
Quick, consumable content
Make a list of problems that your main product solves / Make a list
of the benefit of your product - use this as a content inspiration
list
-Use trending audios / short reels to create content that reinforces to your customer that you can solve a general problem for them:
-STRATEGY:
Can you build your email list / text list / prospect
list?
"Do you want to be notified of any big sales? Message me the
letters BF."
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